Mostra Convegno Expocomfort, for its 44th edition, scheduled from 24 to 27 March 2026, focuses on energy, the critical aspect of future innovation and sustainability. The event introduces a new claim and visual: Energy is evolving.

Milan, October 15, 2024 - MCE - Mostra Convegno Expocomfort is gearing up for the forthcoming March 2026 edition at Fiera Milano-Rho, centred around the theme of Energy and Evolution.

Once again, MCE proves to be attentive and receptive to developments in the HVAC+R, renewable energy, energy efficiency and water sectors, foreseeing and guiding the trends that will influence the future market. Hence, the new claim of the exhibition, Energy is Evolving, places energy at the heart of the innovation process, influencing and guiding all those involved in Europe's premier event for HVAC+R and water solutions.

Also new is the key visual, which sees the graphic elements of the MCE logo animated and transformed into a flow of energy. This energy is in continuous renewal and perpetual movement, mirroring the dynamic nature of the HVAC+R market, making it an ideal fit for the exhibition. The MCE colour palette evolves with the three traditional colours of the logo (orange, light blue, and blue), integrating in a continuous exchange. It does not deny the past; the usual institutional blue is ready to welcome and highlight the MCE lettering in total white.

“The new claim is just the tip of the iceberg of MCE's new positioning. - says Massimiliano Pierini, Managing Director of RX Italy – We have fully embraced the trends propelling ecological transition, decarbonisation, digitalisation, and energy efficiency. We have also visually reinvented ourselves by immersing in the flow of solutions, values, products, and technologies that will naturally find their ideal arena at MCE 2026.”

The new MCE image was created by Break Design, a Milan-based corporate, brand, and packaging design agency led by Paola and Giorgio Garavaglia. It will be featured in all materials for the upcoming 2026 edition.

“'MCE is synonymous with evolution. - concludes Paola Garavaglia, Design Owner and Managing Partner of Break. - With its flowing syntax, the new tagline completes and supports the image of the new edition. Conceived for an international target but inspired by the Greek enérgeia - action, it directly communicates the event's core theme and invites everyone to participate".

MCE - MOSTRA CONVEGNO EXPOCOMFORT is built by RX, a global leader in events and exhibitions, leveraging industry expertise, data and technology to build businesses for individuals, communities and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions.

RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com